GMOs In Ghana
Anthropologist Joeva Rock reached out to me after she received feedback that a visualization of her team's intricate research on GMOs in Ghana would be helpful when presenting to a variety of audiences. Not only was she looking for something that was visually engaging, but more importantly something that presented their findings in a publicly accessible way. In this case, that meant ensuring the information was easy to understand regardless of native language, and that it could be easily distributed both digitally through social media channels and in print through academic publications.
We started off with an infographic (pictured above, left) that broke down the different actors, crops and laws involved in commercializing GMOs in Ghana. After consulting with her research participants, we agreed a second diagram (above, right) that conveyed the relationships behind all of these components was essential. As Joeva walked me through the complex biotech network at play, I started to see how it resembled a familiar network in nature that most people would be able to immediately recognize. From there, figuring out how to map out the relationships in the form of a plant system diagram was straightforward and intuitive.